Byline: James Warren Chicago Tribune
If you doubt that economics are changing television journalism, listen to the veteran producer Janet Pearce counseling big-time magazine publicists on the best way to "pitch," or suggest, story ideas to talk shows.
Don't merely pick up the phone and throw out an idea for a story or prospective guest, said Pearce, until last month a longtime supervising producer of NBC's "Today" show.
No, she said, go and do the actual legwork.
Legwork is the crux of what TV producers are supposed to do. It includes basic research, procuring clippings of past stories, names and phone numbers of people to interview and usable video footage. …
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